Famed Moutaineer Garrett Madison joins MusclePharm as Brand Athlete: America's Premier Mount Everest Climber and Guide to Promote New MusclePharm Natural Series
DENVER, April 5, 2017 MusclePharm Corporation announced today that America's premier Mount Everest climber and guide, Garrett Madison will be a brand athlete, promoting the Company's new Natural Series.
Over the last eight years, Madison has led 44 climbers to the summit of Mount Everest, more than any other guide. He led the first expedition in history where climbers reached the summit of Mount Everest and Mount Lhotse within 24 hours, as well as the first ever guided expedition to reach the summit of K2, the world's second-highest mountain. He is the founder of Madison Mountaineering, a boutique mountain guide service based in Seattle, Washington, and is regularly involved with film productions on Everest, having participated in four different features over the last three years.
As part of his partnership with MusclePharm, Madison will support the Company's marketing of its Natural Series on his own social media channels and share climbing footage and other content for distribution via MusclePharm's digital channels. In addition, he will serve as a brand ambassador at select events for the Company.
"Natural Series enables MusclePharm to target a new type of athlete: one that prefers an organic product. Many mountaineers and climbing enthusiasts fit into this category, and access to one of the most prominent names in mountain climbing will enable us to expose the brand to an athlete that may not have been previously aware of MusclePharm," said Ryan Drexler, CEO and Chairman of the Board, MusclePharm. "Garrett is a true adventurer and we look forward to working with him as we introduce the public to Natural Series."
"There is nothing more exhilarating than summiting a peak. To achieve this means pushing your body to its limit and takes discipline, nutrition and preparation. The Natural Series can help both professional and amateur climbers attain their goals," said Madison. "I look forward to working with MusclePharm and sharing the benefits of the Natural Series with the millions of people who have a shared passion for the mountains."
Launched in early March at Natural Products Expo West, Natural Series is a premium line of plant-based, vegan, gluten-free, soy-free, non-GMO, products targeting individuals seeking an organic alternative to traditional nutritional products and supplements. Many of the products are certified USDA Organic.