MusclePharm strengthens Sales Team by adding Proven Industry Veterans to spearhead distribution efforts for New MusclePharm Natural Series
ENVER, March 31, 2017 MusclePharm Corporation announced today the addition of two industry veteran sales executives with more than 30 years of combined experience – Christian Love and Jason Keenan – to support the introduction, sales and distribution of its new MusclePharm® Natural Series (Natural Series).
Both Love and Keenan join MusclePharm from Country Life Vitamins (Country Life), a leader in the natural foods industry, and bring to bear established relationships with traditional and online retailers, as well as retailers specializing in the natural foods sector.
Introduced in early March at Natural Products Expo West, Natural Series is a premium line of plant-based, vegan, gluten-free, soy-free, non-GMO, products targeting individuals seeking an organic alternative to traditional nutritional products and supplements. Many of the products are certified USDA Organic, further differentiating the product line by appealing to the progressively more health-aware general public. The launch of Natural Series is the first of many anticipated sales initiatives slated for 2017.
"The launch of Natural Series is the first step in our strategy to expand and improve our product offering to drive long term growth in the business. Natural Series represents a tremendous opportunity for the Company to enter a new retail category and target consumers interested in all natural nutritional supplements," said Ryan Drexler, CEO and Chairman of the Board, MusclePharm. "To support the launch of this premium organic, vegan product, we are committed to building a robust sales team and comprehensive marketing campaign."
Mr. Drexler continued, "I am pleased that we were able to attract Jason and Christian, both of whom are considered two of the most well-respected sales executives in the natural supplement sector, to MusclePharm. We are confident they will be a great asset to the Company and our sales strategy. We expect their collective relationships with key retailers and distribution channels to drive sales of Natural Series. Today, MusclePharm products are available in more than 120 countries at nearly 50,000 retail outlets worldwide; with the addition of the Natural Series to the Company's product offering we expect to significantly expand this reach."
With nearly 20 years of experience, Jason Keenan will serve as National Sales Director, Key Accounts, focusing on digital distribution channels for the Natural Series. Most recently, Keenan served as National Key Account Manager for Country Life, where he was responsible for a large percentage of the Company's total growth and revenue. During his tenure at Country Life, Keenan served in various capacities within its sales division including direct sales, sales management, broker relations, web, grocery, key accounts, product training and marketing support.
Serving as National Sales Director, Natural, Christian Love brings more than 15 years of experience in the vitamin and supplement sector to MusclePharm. In her new role, Love will focus on securing distribution for the Natural Series internationally and domestically. Prior to joining the Company, Love served as Key Account Sales Manager at Country Life, where she managed key national accounts, growing revenue among accounts year-over-year as well as well as analyzed market data and trends to develop strategic marketing, sales and promotional programs for key accounts to ensure success.