MusclePharm launches MusclePharm Natural Series: ANAHEIM, Calif., March 10, 2017 EXPO WEST - MusclePharm Corporation (MSLP) ("MusclePharm" or the "Company"), a scientifically-driven, performance lifestyle sports nutrition company, today announced the launch of MusclePharm® Natural Series (Natural Series), a line of plant-based, vegan, gluten-free, soy-free, non-GMO, premium products targeting individuals seeking an organic alternative to traditional nutritional products and supplements. MusclePharm Natural Series is launching today at Natural Products Expo West, the world's largest natural products event, hosted at the Anaheim Convention Center (Booth #970 Hall A).
MSLP a scientifically-driven, performance lifestyle sports nutrition company, today announced the launch of MusclePharm(R) Natural Series (Natural Series), a line of plant-based, vegan, gluten-free, soy-free, non-GMO, premium products targeting individuals seeking an organic alternative to traditional nutritional products and supplements." />
The Natural Series line complements MusclePharm's existing range of premium-quality products and represents a new retail category for the Company, which made its name as a leader in the sports nutrition industry. MusclePharm's flagship products are currently available in more than 120 countries and more than 50,000 retail outlets worldwide; this latest expansion will facilitate access to new retail channels, including large natural food store chains, both domestically and abroad.
"Natural Series represents both a logical extension and a tremendous opportunity for MusclePharm to capitalize on the brand recognition and consumer acceptance of our products. In addition, the launch underscores the Company's commitment to providing our customers with high-quality products that support their diverse fitness needs and goals," said Ryan Drexler, CEO and Chairman of the Board, MusclePharm. "From professional athletes to weekend warriors, we strive to cater to every subset of the active population and offer scientifically-proven products that optimize results. We are expanding our line in response to the burgeoning demand for nutritious, all-natural organic offerings that promote healthy lifestyles and environmental sustainability."
Select items in the Natural Series are certified USDA Organic, denoting third-party verification of their quality and purity, and demonstrating best practices and careful stewardship. These include:
According to Zion Market Research, the global dietary supplements market continues to expand and is expected to reach $220.3 billion in 2022, while the Organic Trade Association (OTA) notes that the organic industry is also experiencing unprecedented growth, up 11 percent (for a total of $43.3 billion) in 2015.
Mr. Drexler concluded, "Both the all-natural and organic segments represent the fastest-growing corner of the market, and MusclePharm is a brand uniquely positioned to capitalize on this opportunity. Over the past year, we have worked closely with regulatory bodies to secure USDA Organic certification for a majority of these products, which not only differentiates the Natural Series from its competitors, but effectively positions MusclePharm to further penetrate its existing distribution channels and enter new markets."