Leatt: Adds European Marketing & Athlete Manager to Marketing Team:
CAPE TOWN, South Africa, March 31, 2016 Leatt Corporation (LEAT) a global developer, marketer and distributor of personal protective equipment for all forms of sport, including extreme motor sports, and whose products include the flagship Leatt-Brace®, announced today that Andrea Gallarotti, an experienced athletes' services manager, has been added to the Leatt marketing team.
Gallarotti, 29, has spent the past five years working for Alpinestars, a manufacturer of protective gear for motorcycle, auto racing and action sports, where he managed all off-road athlete activities for Alpinestars.
"Andrea has valuable experience working closely with sponsored riders, attending races and coordinating racing activities for riders and sponsors," said Leatt CEO Sean Macdonald. "He has been directly involved in motocross world championships, supercross, freestyle, enduro trials and rally championships, and soliciting feedback from riders in terms of equipment and custom design. We believe that Andrea has exactly the kind of hands-on expertise and racing insight we need as we move forward with diversifying and broadening our product lines, and creating new product development and marketing concepts that will resonate with professional and amateur riders alike. Andrea will be working directly with consumers outside the U.S. to ensure that the Leatt brand is well represented globally. We are excited to welcome Andrea to the Leatt team and his role in developing our brand outside the U.S."
Andrea Gallarotti added, "I am very excited and proud to join this team of young professionals and will do my best to contribute to Leatt's future growth and excellence."
Gallarotti has also worked as a business development manager, a brand manager and a marketing and communications professional.
Gallarotti studied business administration and marketing at the Universita degli Studi di Padova in Padua, Italy, and has a Master's Degree with a specialization in marketing from Fondazione CUOA.