Olivier Colombo - Consultant & Corporate Advisor
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MusclePharm's "Combat Crunch" to Tip Off Premier Partnership With the Cleveland Cavaliers

CLEVELAND, OH -- 04/24/15 -- Just in time for a pivotal Game 4 matchup in Round 1 of the 2015 NBA Playoffs, the Cleveland Cavaliers have announced a partnership with MusclePharm Corporation (MSLP). Under the agreement, MusclePharm Combat Crunch, a performance-tested, high-protein bar, will be the premier partner of the Cleveland Cavaliers and the exclusive presenting partner of the "Fourth Quarter Combat Crunch Time" in-game feature during select playoff home games at Quicken Loans Arena. The partnership also includes in-arena signage and branding, digital promotions and sweepstakes, and product sampling at designated Cavaliers games.

"Crunch time at The Q is like no other in the NBA, when our fans and our team take it to another level to create a huge home court advantage when it matters most. As a result, MusclePharm Combat Crunch is the perfect fit here as an exciting new partner in the Cavaliers family," said Kerry Bubolz, Cavaliers president, business operations. "Teaming up with a leader in the sports nutrition industry to help bring the energy to our fans, especially during crunch time at The Q, is something we're very excited to get started with."

The MusclePharm Combat Crunch partnership and its associated branded elements extend to other Cleveland Cavaliers and Quicken Loans Arena properties, including the Cleveland Gladiators (Arena Football League), the Lake Erie Monsters (American Hockey League) and the Canton Charge (Cavs NBA D-League affiliate). In addition to digital promotions and in-game activation for each of the franchises, the Gladiators will have an official "Combat Crunch of the Game" presented on Humongotron, The Q's massive four-sided center-hung scoreboard, during each home game.

"It's officially crunch time for the Cavs, and we are proud that our scientifically-driven, and performance-tested high protein Combat Crunch bar is the marquee partner of this world-class organization," said Brad Pyatt, CEO of MusclePharm. "As a lifestyle company built by athletes for athletes, we take great pride in our products and stand by the science behind them. We're looking forward to fans at The Q experiencing 'Crunch Time' in a whole new way with this partnership."

MusclePharm Combat Crunch bars will be available for purchase at The Q beginning next week. Branding and signage will be activated across Cavaliers platforms beginning with the 2015 playoffs and will continue through the 2017-2018 season.

About the Cleveland Cavaliers
As a new era of Cleveland Cavaliers basketball launches, the landscape for the future of the team is filled with excitement and energy at unprecedented levels. On and off the court, Cavaliers majority owner Dan Gilbert and the ownership group have made significant investments to provide the best experience, engagement and value to the most loyal, supportive and deserving fans in all of sports. The organization's commitment to bring an NBA Championship to the fans and the city of Cleveland has never been stronger. The team plays their games at Quicken Loans Arena aka The Q the NBA's third-largest arena known for its electrifying and award-winning game presentation. For more information, visit www.cavs.com.