Olivier Colombo - Consultant & Corporate Advisor
My Blog

MusclePharm preview New Arnold Schwarzenegger Muscle Bar at this week's Arnold Sports Festival

DENVER, CO -- 03/05/15 -- MusclePharm Corporation (MSLP) will preview the Arnold Schwarzenegger™ Muscle Bar™, a protein-packed triple-layered sports nutrition bar, at the Arnold Sports Festival in Columbus, Ohio on March 5-8, 2015.


"With 30 grams of protein, low sugar, and zero trans fat, the Arnold Schwarzenegger Muscle Bar provides convenient on-the-go nutrition for active lifestyles," said Brad Pyatt, Founder and CEO of MusclePharm. "As the latest product to join MusclePharm's Arnold series, Muscle Bar is a perfect example of our ability to leverage the strength of our growing brands to introduce new product extensions that resonate with consumers."

"When I was starting out in fitness and trying to balance my work and college classes, I often didn't have enough time to prepare a full meal, so I brought a cocktail shaker of protein powder to class. You would not believe how disgusting the supplements were -- I remember holding my nose just to choke down a protein shake," said Arnold Schwarzenegger. "So I'm not just proud of the Arnold Series Muscle Bar -- I'm amazed, and I'm glad that the new generation of people looking to get into shape have this delicious bar as a protein option on the go."

The Arnold Muscle Bar will be available for purchase beginning with frosted cinnamon bun, chocolate peanut butter, and chocolate brownie at select retailers April 1.