DENVER, CO and LAS VEGAS 09/19/14 Coinciding with the Mr. Olympia 2014 Expo in Las Vegas, MusclePharm Corporation (MSLP) a scientifically driven, performance-lifestyle sports nutrition company, announced the launch of CocoProtein™, the first all-natural ready-to-drink sports beverage that combines protein and coconut water into one convenient, great-tasting product.
Created for every type of fitness enthusiast lifestyle, whether running, lifting, hiking, or simply on the go, CocoProtein provides important vitamins, minerals and protein to build lean muscle, increase endurance, fuel recovery, and stay hydrated. Naturally gluten-free, lactose-free, and dairy-free, each bottle of CocoProtein contains 20 grams of protein and more potassium than a banana.
"CocoProtein is the perfect complement to any workout and healthy lifestyle, with an excellent flavor profile and a smooth and light texture," said Brad Pyatt, CEO of MusclePharm. "The launch also marks our entrance into the beverage industry, an exciting new growth area for our company, with an innovative and differentiated product that underscores our commitment to fuel sport."
CocoProtein will debut on October 1, 2014 in two delicious flavors: Chocolate and Piña Colada and will be available initially at GNC, Vitamin Shoppes, Bodybuilding.com, as well as select Costco Stores. CocoProtein will be distributed domestically by Europa Sports. The product is available for tasting at MusclePharm's CocoProtein booth at the Olympia Expo September 19-21.