06/24/14 MusclePharm Corporation (MSLP) on a dedicated wall in all of GNC's U.S. corporate stores. The new initiative is expected to begin during MusclePharm's 2014 third quarter.
"I am excited about the expanded commitment and partnership with GNC, nearly doubling the number of stores carrying our brands to more than 4,000, and extending our relationship to include all of our brands with the addition of FitMiss," said Brad Pyatt, chief executive officer of MusclePharm. "Our increased in-store and online presence, which is set to begin in third quarter, will be further supported through a unique and aggressive sales and marketing program."
"MusclePharm, recognized by GNC in 2012 with our exclusive Rising Star vendor award, utilizes innovative social media and digital marketing and a robust stable of notable athletes, fitness enthusiasts and brand ambassadors to reach and educate its customers and targets," said Joe Fortunato, chairman, president and CEO of GNC. "We are looking forward to our partnership with MusclePharm to complement each other's strengths, drive traffic and reach a broader global market."