LAS VEGAS, Dec. 2,2013: The Ultimate Fighting Championship announced a multi-year renewal with MusclePharm Corporation (MSLP) a leading international, award-winning sports nutrition company. In addition to branding in the hallowed Octagon, MusclePharm will be featured in a variety of UFC programming elements ranging from national television broadcasts to Pay-Per-Views and across UFC's digital platforms. The sponsorship also involves special events and the use of official marks and logos for consumer retail promotions including a special Octagon-shaped Fight Pack.
"MusclePharmhas a long history with us and we're excited to continue our partnership,"said Dana White, president, UFC. "It represents our commitment to growing MMA around the world."
"MusclePharm'scutting-edge products are scientifically formulated to measure up to the needs of UFC athletes so it's the ideal collaboration," said Jeremy DeLuca, president of Sales and Marketing, MusclePharm. "MMA is an area that fits our brand and partnering with the UFC allows us to reach a demographic that shares our passion for fitness and performance."
MusclePharm has sponsored more than 100 of UFC's top fighters including Anderson Silva, Jon Jones, Clay Guida, Donald Cerone, Jose Aldo, Travis Browne, Jake Shields, LyotoMachida, Patrick Barry and Rashad Evans. Many of these fighters have trained at MusclePharm's 30,000 square foot Sports Science Center in Denver,Colorado. MusclePharm also sponsors 49ers quarterback Colin Kaepernickand Arnold Schwarzenegger among other prominent athletes.
About the Ultimate Fighting Championship®
Universally recognized for it saction-packed, can't-miss events that have sold out some of the biggest arenas and stadiums across the globe, the UFC is the world's premier mixed martial arts (MMA) organization. Owned and operated by Zuffa, LLC, headquartered in Las Vegas and with offices in London, Toronto, Beijing and Sao Paulo, UFC produces more than 35 live events annually. The UFC is the largest pay-per-view event provider in the world with events distributed residentially through North American cable and satellite providers including iN DEMAND, DirecTV, DISH Network, Avail-TVN, and in Canada on BellTV, Shaw Communications, Sasktel, and Viewer's Choice. In 2012, the UFC burst into the mainstream with a landmark seven-year broadcast agreement with FOX Sports Media Group for live events and thousands of hours of programming including the longest-running sports reality show ontelevision, The Ultimate Fighter, on FOX Sports 1.
In addition to its reach on FOX, UFC programming is broadcast in over 145 countries, to 882 million TV households worldwide, in 28 different languages. UFC content is also distributed commercially in the United States to bars and restaurants through Joe Hand Promotions, in English throughout Canada via Premium Sports Broadcasting Inc. and Australia via Main Event and in French throughout Quebec via Interbox. The UFC also connects with tens of millions of fans through its website, UFC.com, as well as social media sites Facebook and Twitter. UFC President Dana White is considered one of the most accessible and followed executives in sports, withn early 2.5 million followers on Twitter. UFC businesses also include over 90 UFC GYM locations in 28 US states, UFC FIT, anin-home fitness and nutrition program, UFC 360, the internationally distributed magazine, UFC.TV offering live event broadcasts and video on demand around the world, a newv ideogame franchise in development with EA, best-selling DVDs, UFC Fight Club,UFC Fan Expo, branded apparel and Topps Trading Cards.